Your brand will be experienced in a 9:16 video, a voice on the radio and a static image three storeys tall. If it only works in one of those formats, it isn’t finished.
Design for the smallest screen first
If your mark reads at thumbnail size on a phone, it reads anywhere. We design identities from the most hostile context outward — tiny, fast-scrolling, sound-off — then scale up.
A voice, not just a look
On radio there is no logo, only tone. Brands that define how they sound — the pace, the warmth, the phrases they’d never use — stay recognisable even with the visuals stripped away.
Consistency is the multiplier. The same colour, the same line, the same energy across every touchpoint is what makes a small budget feel like a big presence.