KISCO didn’t start with an office or a pitch deck. It started with a handful of briefs, a laptop and a stubborn belief that Zambian brands deserved marketing as sharp as anything coming out of Joburg or Nairobi.
We chose to build in public
From the beginning we decided to show the work — the campaigns that flew and the ones that flopped. Building in public is uncomfortable, but it does two things: it keeps you honest, and it lets clients see exactly how you think before they ever hire you.
Those early months were equal parts learning and doing. Every client taught us something the last one couldn’t, and we folded each lesson straight back into the next brief. The work was the syllabus.
What hasn’t changed
We’re bigger now, with a full 360° offering, but the founding instinct is the same: do honest work, show it openly and treat a small client’s budget with the same seriousness as a large one’s.
You don’t need permission to start. You need a first client and the nerve to do the work in the open.
Two years on, building in public is still the most useful decision we ever made.