A launch isn’t a day, it’s a build. The brands that land hardest spend weeks setting the table before anyone tastes the meal. Here’s the rough shape of how we run it.
Weeks 1–2: Tease
Curiosity before clarity. We seed the market with questions, hints and behind-the-scenes — enough to make people lean in without giving the whole thing away.
Weeks 3–4: Build
Now we explain the value and start collecting intent — sign-ups, DMs, waitlists. Every interested person captured here becomes launch-day momentum.
Weeks 5–6: Launch and sustain
Go loud across every channel on day one, then keep the drumbeat going. The biggest launch mistake is treating the launch as the finish line instead of the starting gun.
Six weeks of structure turns a quiet release into an event — and gives a new product the best possible shot at being remembered.